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Master P
A businessman almost beyond compare, “the ghetto Bill Gates” built an empire under the nose of the mainstream entertainment industry and put the South on the musical map. The oldest of five children who grew up in a rough New Orleans neighborhood, Percy Miller was a hustler from an early age. He sharpened those skills in California as a teenager after his parents split, and scrapped his way onto the University of Houston’s basketball squad as a walk-on. But his best idea was turning a $10,000 inheritance from his grandfather into a record shop, No Limit, located near Oakland. The store catered to a rap-loving clientele, and the renamed Master P used it to launch his own solo career in 1991 with The Ghetto Is Trying To Kill Me, on his new No Limit label. Tuned in to the needs and wants of the street, P was savvy enough to highlight the similarities between the gangsta rap blowing up in the Bay Area and the booty-minded Southern hip-hop he’d hear back home in the bayou. He worked with Cali rappers like Rappin’ 4-Tay and E-40 on the West Coast Bad Boyz compilation, and strong sales eventually led to a distribution deal with Priority Records, which understood P’s the-customer-is-always-right philosophy. He was lucky enough to have a couple of acts immediately ready to sign to his label: his younger brothers Corey (C-Murder) and Vyshonn (Silkk the Shocker). The trio also formed a sort of supergroup, Tru, which released albums in 1995 and 1997; like almost all No Limit acts, they got virtually zero airplay, but sold like hotcakes anyway, thanks to P’s marketing skills. And in 1997, P expanded into the movie world, releasing the semi-autobiographical I’m ‘Bout It straight to video, where it was a huge success. His next outing, I Got The Hookup, a ghetto comedy that P wrote and directed, hit theaters in 1998. That year he also lured Snoop Dogg to No Limit, putting the final nail in Death Row Records’ coffin, and in 1999, he got a tryout with the NBA’s Charlotte Hornets. Master P has always believed in a steady supply of new product, and he hasn’t slacked on his own output. Ghetto D, in 1997, was followed by MP Da Last Don, in ’98 (which he threatened would be his last album), Only God Can Judge Me the next year and Ghetto Postage in the fall of 2000. All feature a plentiful supply of No Limit soldiers as guest stars and the same basic formula of bass-heavy beats and reality-based rhymes, but P’s true genius occurs before the laser hits the CD. |
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Master P |
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Make 'Em Say Ugh |
MP3 |
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Rap/Hip Hop |
Signature Master P tune is an undeniable classic, complete with primal "grunt." One of the first "Dirty South" hip-hop tracks to dominate radio from coast to coast and border to border, this song speaks for itself. Say it with me, now: "Ugh."
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