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    Third World
Few reggae bands have managed the often-perilous crossover to pop music with as much poise and success as Third World. The longtime Jamaican hit-makers’ latest effort, the warm, instantly familiar “Dread Eyes,” more than proves that point. Just as impressive, however, is how long the group has had this pop-reggae formula down; formed in 1973 by Inner Circle veterans Stephen “Cat” Coore and Michael “Ibo” Cooper, Third World was quickly snapped up by Island Records the following year. The group, which also included bassist Richard Daley, percussionist Irwin Jarrett, keyboardist Milton Hamilton and drummer Cornel Marshall, moved to London, and was soon supporting label-mate Bob Marley live. An eponymous first album hit stores in 1975, and the critically acclaimed 96 Degrees In The Shade, which was more socially conscious and referenced the freeing of American slaves, spawned a hit title track two years later. But it was 1978’s Journey To Addis that made the band’s name internationally, thanks to a smash reworking of the O’Jays’ “Now That We Found Love.” The group, which now included guitarist/vocalist Bunny Rugs and drummer William Stewart, would further refine this winning blend on the 1981 UK Top Ten hit “Hooked On Love,” and through an increasing experimentation with synthesizers and funk rhythms, which set the pace for other reggae acts. By decade’s end, the band was traveling even further from its roots, collaborating with Stevie Wonder on the single “Try Jah Love” on the one hand, and enlisting guest rapper Daddy-O of Stetsasonic on the other. However, after the release of Committed in 1992 on Polygram, Third World stayed quiet throughout much of the ‘90s, before contributing a tune to a Police tribute album in 1998. That set the stage for 1999’s Generation Coming, a new album (sans Cooper) that showed the band’s crossover appeal firmly intact, thanks to appearances by dancehall stars like Bounty Killer and a reggae cover of Randy Newman’s “Baltimore.” The welcoming sound of “Dread Eyes” reconfirms that appeal, proving that Third World’s rare mix of grace and groove is as potent as it ever was.

-- Dan LeRoy

Dan LeRoy is the music and entertainment writer for the Charleston Daily Mail. He serves as an associate editor for Grafitti, a statewide entertainment newspaper, and has also written for several music-related publications including Launch.com, Boston Rock, and Lexicon.

   
Third World 96 Degrees in the Shade (Live) WinMedia Reggae
This hot reggae track makes for an ideal audio escape to the idyllic tropical paradise in your mind. Breathe deep and say goodbye to those maddening mid-winter blues!

Third World Dread Eyes MP3,WinMedia Reggae
Third World rises again on this tasty, graceful reggae groove that should grab dread-heads, Deadheads, and everyone in-between.


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